Klein College of Media and Communication’s Graduate Certificate in Public Relations allows early- and mid-career professionals to revitalize their careers and résumés. The curriculum prepares students interested in broadening their expertise in:
- consulting and
These four areas are specifically tailored to capitalize on growing trends in public relations and communication, allowing busy professionals already immersed in the industry the opportunities to expand their capabilities for today’s demanding PR job market.
Upon completion of the certificate, students will:
- Learn how to become a valued and trusted voice in executive decision making
- Understand the role of a communications consultant to senior managers and executives
- Examine how technological advancement is impacting the field of public relations
- Analyze artificial intelligence and deep fake technology, as well as the ethical issues surrounding them
- Gain critical knowledge of law and ethics through theoretical perspectives
- Comprehend the basics of digital tools and the key metrics analyzed for communication disciplines
Stay one step ahead of the competition. Complete your certificate on degree online.
Like our other graduate certificates, this program is delivered through an online format. This combines seminars, where faculty and students interact in real time, with learning resources that students can access individually from almost anywhere at their convenience. Students can enter the certificate program throughout the year, and are able to complete the four courses that are offered during the fall and spring semesters.
The certificate can be completed independently or as part of the Master of Science in Communication Management. Completion of the graduate certificate enables interested students to apply to the master’s program without completing the GRE.
Four courses, infinite potential
The certificate is 12 credits and consists of the following courses:
Consulting and Consultation in Public Relations
Whether operating externally or internally, communicators need to understand the role of a communications consultant to senior managers and executives. This course is designed to equip students with the knowledge and skills to hone their consultative abilities and become a valued and trusted voice to help executive decision making.
Storytelling through Innovation in Public Relations
This course examines how technological advancement is impacting the field of public relations. Specifically, the course will focus on artificial intelligence and deep fake technology, as well as the ethical issues surrounding them.
Law and Ethics in Public Relations
In this course, students will examine the law impacting professional communicators, analyze ethical issues confronted by communication professionals, explore guidelines for legal compliance and discuss case studies of ethical, practical, philosophical and theoretical concern.
Data Driven Insights
This course introduces students to the key concepts of research methods, digital analytics, data driven insights and performance evaluation. They will learn how to connect communications data to corporate goals, analyze digital metrics, find data driven insights, and present data in a compelling way.