Populations and organizations around the globe are facing fundamental challenges to human health and welfare, such as basic health concerns, environmental degradation, social injustice and terrorism.
Research in this area examines communication effects and psychological processes. It explores the study of relationships between communication (both interpersonal and mediated), emotion, cognition, and persuasion; how media influences knowledge, attitudes, opinions, and behaviors; how communication can address intergroup conflict; and how the media can influence perceptions of risk, particularly in the arenas of health and science communication.
Recent research by our faculty has addressed:
- Advertising effects
- Persuasion-based mediated campaigns
- The effects of media on children
- The effects and perceptions of direct-to-consumer pharmaceutical ads
- Cognitive processes related to conflict
- Health communication
- Science communication
- The role of emergent media in shaping attitudes, opinions and behaviors
- Psychological and physiological processing of media presentations and experiences
- Computer-mediated communication
- Conflict management and resolution
Communication effects and psychological processes news:
4/15/19: Dr. Heather LaMarre co-authors article “Satirical narrative processing: Examining the roles of character liking and media enjoyment on narrative-consistent attitudes” in the International Journal of Public Opinion Research.
12/1/18: Dr. Jennifer Gerard Ball publishes article “Caring or compulsion? The effects of consumer attributions of risk information disclosure in direct-to-consumer prescription drug advertising” in The Journal of Consumer Affairs.
11/27/18: Doctoral student Linda Greenwood successfully defends dissertation “Stimulating Interest in Political Information and Facilitating Deep Comprehension of a Political Text for Young Voters: Does Embodiment Matter?”
8/15/18: Dr. Bruce Hardy and Dr. Jessica Castonguay publish article “The moderating role of age in the relationship between social media use and mental well-being: An analysis of the 2016 General Social Survey” in Computers in Human Behavior.
Typical courses offered:
- Communication and social influence
- Political communication
- Communication institutions
- Psychological processes and media effects
- Social media scraping and computational textual analysis
- Public information media campaigns
- Statistics II
- Survey design
- Experimental design
- Content analysis