As a communication and social influence graduate, you will be able to apply your expertise to professions that depend on effective communication that addresses the current political, corporate, conflict, risk and advocacy climate in urban settings. Effective persuasion and argumentation and the ability to strategically manage conflict and risk communication is required in some of the most exciting opportunities in today’s world. Cities are on the front lines of society’s core sociopolitical concerns and effective communication is a necessary for our urban settings to combat what they are facing. The knowledge to craft effective messages in cross-cultural and highly diverse settings is crucial for graduates who want to affect social change. The communication and social influence major shapes communication professionals who are passionate about the major social justice issues of the day (like quality education, equal pay and clean water) and wish to help urban areas to move forward and better address the myriad of challenges they are facing.
The communication and social major prepares students to be effective communicators by educating students in the theory, art, and science of persuasion and social influence. The major also teaches students how to conduct public communication campaigns designed to bring about pro-social change and instructs students about effective and ethical communication advocacy in urban settings defined by scarcity, risk, conflict and diversity.
Students will also find the skill set they obtain within the major is quality preparation for law school. The ability to craft effective arguments and articulate claims are hallmarks of the legal community. Students within this major become experts in influencing others through interpersonal, mediated interpersonal and mass mediated communication processes, all of which are now essential for those who want to go on to study and practice law.
- Communication strategist
- Community engagement liaison
- Community organizer
- Corporate-government relations specialist
- Environmental health program specialist
- Field organizer/manager/canvasser
- Fundraising manager
- Government affairs
- Intercultural trainer
- International mission specialist
- Labor organizer
- Neighborhood advocate
- Non-profit campaign management
- Political capacity organizer
- Political press relations
- Program launch specialist
- Public communication campaign specialist
- Public education specialist
- Public opinion researcher
- Public risk specialist
- Science and environmental outreach specialist
- Stakeholder management
- Strategic partner development
In Philadelphia, communication-related professions report beginning salaries between $30,000 and $40,000 per year, with salaries increasing with experience. Although communication and social influence graduates often begin in entry-level positions, they often move up more quickly in their professions because of their ability to communicate, manage disputes and craft effective messages. It’s important to note that this field rewards high motivation, persistence and a dedicated work ethic.