Strategic Advertising and Marketing Specialization

Craft a compelling career journey. The Strategic Advertising and Marketing specialization in the Master of Marketing program combines the storytelling expertise of Temple University’s Klein College of Media and Communication with global leadership insights from the Fox School of Business. Designed for industry professionals, this part-time curriculum delivers the skills necessary to build strong brands. You’ll gain hands-on experience in crafting multiplatform media plans, proposing market research strategies, creating data visualizations and analyzing performance metrics, so you can learn to bridge the gap between marketing and advertising.

The Marketing and Strategic Advertising specialization includes 

  • a five-semester pathway to completion (30 credits);
  • a part-time structure designed for working professionals;
  • theory balanced with practical, hands-on application; and 
  • market-driven courses focused of a rapidly evolving media environment.

This specialization will prepare you for the following roles.

  • Director of advertising and data analytics
  • Director of mobile strategy
  • Integrated marketing manager
  • Interactive account director
  • Interactive brand strategist
  • Interactive content producer
  • Interactive marketing manager or strategist
  • Interactive marketing specialist
  • Lead generation specialist
  • Manager of strategic planning
  • Marketing analytics director
  • Marketing research analyst
  • Mobile advertising account manager
  • New media planner or buyer
  • Paid search specialist
  • Product manager
  • SEO account manager
  • SEO specialist
  • Social media manager
  • User experience strategist