Devon Powers is an associate professor of advertising at Klein College of Media and Communication. She is the author of “Writing the Record: The Village Voice and the Birth of Rock Criticism” (University of Massachusetts Press, 2013), and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture” (Peter Lang, 2010). Her research explores historical and contemporary consumer culture and the dynamics of cultural intermediation, circulation and promotion, and her work has appeared in Journal of Consumer Culture, New Media & Society, Critical Studies in Media and Communication and Popular Communication, among other publications. Currently, she is writing a book about trends and the futures industry. Devon also serves as the vice chair of the Popular Communication Division of the International Communication Association (ICA).