Devon Powers
Devon Powers
Associate Professor
Departments: Advertising, Media & Communication
Office: 215 204-5953
AH Room 341


Research Areas

Popular Communication; The Media Industries, Laws & Policies; Consumer Culture; Branding and Promotional Culture; Trends and Futures; Popular Music

Devon Powers is Associate Professor of Advertising, Temple University. She is the author of On Trend: The Business of Forecasting the Future (University of Illinois Press, 2019), Writing the Record: The Village Voice and the Birth of Rock Criticism (University of Massachusetts Press, 2013), and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (Peter Lang, 2010).  Her research explores historical and contemporary consumer culture and the dynamics of cultural intermediation, circulation, and promotion. Her work has appeared in Journal of Consumer Culture, New Media & Society, Critical Studies in Media and Communication, and Popular Communication, among other venues, and she is the chair (2018-2020) of the Popular Communication division of the International Communication Association (ICA).






English & Women’s Studies

Oberlin College


Media, Culture and Communication

New York University


  • Powers, Devon. On Trend: The Business of Forecasting the Future. Champaign, IL: University of Illinois Press, 2019.
  • Powers, Devon. Thinking in Trends: The Rise of Trend Forecasting in the United States. Journal of Historical Research in Marketing 10, 1 (2018): 2–20.
  • Powers, Devon. This. Reader. Appified, ed. Jeremy Morris and Sarah Murray, 219–26. Ann Arbor, MI: University of Michigan Press, 2018.


  • Where Do Trends Come From? Lecture given at Microsoft Research New England, November 2019 in Cambridge, MA.
  • The Ethics of Trend Forecasting. Talk given at LaFutura conference, September 2019 in Lisbon, Portugal.
  • Not Really Popular. Paper presented at the International Communication Association Conference, May 2019 in Washington, DC.

Personal Website: