Rachel Ezekiel-Fishbein
Rachel Ezekiel-Fishbein
Visiting Asst. Professor
Departments: Advertising, Public Relations
Office: 215 204-8506
Annenberg Hall, Room 200


Visiting Assistant Professor Rachel Ezekiel-Fishbein is an award-winning communications strategist and writer, who has been called a ‘social media guru’ by The Philadelphia Inquirer. A role model and mentor for female professionals seeking work-life balance since opening the doors of her PR consultancy, Making Headlines, in 1995, Rachel has been featured on “ABC World News Tonight,” and in Working Mother, The Philadelphia Inquirer and The Jewish Exponent. In addition to managing her practice, In addition to managing her practice, Rachel has taught in the Lew Klein School of Media and Communication at Temple University since 2016.

Rachel helps organizations frame and deliver their message to influence behavior and impact opinions. Rachel’s specialties include strategic planning, social media, media relations, public speaking, and community relations. Her areas of expertise include healthcare, women’s health, education, and non-profits. Former and current clients include Cambridge Innovation Center (CIC), Penn Medicine, WXPN, American Heart Association, Jewish Family & Children’s Services, Wawa and The Civil Discourse Project.

Rachel has written for The Philadelphia Inquirer, Chicken Soup for the Soul, Exceptional Parent, Philadelphia Magazine, The Jewish Exponent, The Main Line Times and Montgomery Newspapers.

Prior to founding Making Headlines, Rachel worked at Philadelphia’s largest ad agency, Earle Palmer Brown, where she managed the Independence Blue Cross Account and agency pro bono work for non-profits.

Rachel resides in Elkins Park with her husband, three children and dog, Chase Muttley. Raised by a Holocaust survivor who celebrated her survival by committing her life to social justice, Rachel was taught from a young age to work to improve her community. She is a member of the Marketing Committee of the National Museum of American Jewish History and the PR & Marketing Committee of the Philadelphia Chapter of the Anti-Defamation League (ADL).

Rachel is a founder of the Cheltenham Special Needs Advocacy Group, which she helped create after seeing her school district's lack of support for her son with Tourette Syndrome and other children with special needs and their families. Rachel regularly provides her services at highly reduced rates to community non-profits. She has volunteered with CeaseFirePA, MANNA, PhilAbundance, Share Our Strength, and the Linda Creed Breast Cancer Foundation.