Gregg Feistman
Gregg Feistman
Associate Professor of Practice
Department: Public Relations
Weiss Hall, Room 228

Biography

As Director of the Public Relations major, Gregg Feistman specializes in public relations, reputation management, strategic communications planning, corporate sponsorship, crisis communications, media relations, and organizational communication. On the undergraduate level, he teaches Public Relations Capstone, Crisis Communication, Intro to PR, Business Essentials for Public Relations and Public Speaking. On the graduate level, he teaches Corporate Social Responsibility, and has taught Contemporary Issues in Communications, Reputation/Image/Identity, and has conducted a PR writing boot camp in the MS program. Feistman has also served as a graduate student capstone advisor, and is the faculty advisor for both Temple’s chapter of the Public Relations Student Society of America (PRSSA)one of the oldest and top 10 chapters in the countryand Temple’s nationally affiliated student-run PR firm, PRowl Public Relations. He is also a member of the Faculty Senate and hires, mentors and coaches adjunct PR faculty. He is an active member of the Philadelphia Public Relations Association and has been widely quoted in numerous consumer, business, and PR trade media. Feistman has also been a contributing writer to Public Relations Tactics and has presented at conferences, including the annual Public Relations Society of America’s international conference.  

Feistman’s more than 35 years of business and PR experience includes past membership on the Philadelphia Public Relations Society of America (PRSA) Board of Directors and a multiple recipient of the Philadelphia PRSA Pepperpot and Drumbeater awards. He received Temple’s Outstanding Faculty Service Award in 2014, the Klein College of Media and Communications’ Faculty Award for Service in 2012, and an Outstanding Service Award from the Department of Strategic Communication in 2011. In 2010, he received PRSA’s prestigious Anthony J. Fulginiti Award for Commitment to PR Education. 

Education

Degree

Field

School

MA

Communications

Marist College

BA

Communications

Rowan University

Courses Taught

Number

Name

Level

CSI 1111

Public Speaking

Undergraduate

PR 1496

News Writing & Media Relations

Undergraduate

PR 1552

Intro to Public Relations

Undergraduate

PR 3301

Industry Essentials for Public Relations

Undergraduate

PR 4501

Public Relations Capstone

Undergraduate

CMGT 8105

Corporate Social Responsibility

Graduate

Publications

Type

Publication Title

Co-Authors

Publisher

Location

Year

Misc.

Journal Article

Hard at work: Using games as a classroom learning device

Public Relations Tactics

2011

18(10). 17.

Textbook Case Study

Practical Public Relations: Theories and Techniques That Make a Difference

“Protesters Crash A Corporation”

2006

Book

The War Merchants

Strategic Book Publishing

CT

2009

Novel

Story

Reading Glasses: Stories Through An Unpredictable Lens

Hypothetical Press

NJ

2014

Anthology

Blog Post

Brian Williams and NBC News: What does it mean for PR professionals?

Philadelphia Public Relations Association

PA

2015

Lectures / Conferences

Title

Date

The Architecture of Social Media

October 2011

Using a game scenario in reputation management

October 2010

Storytelling to Build Organizational Culture and Values

April 2010

Event Planning

May 2007

Using New Media in PR: What’s Over-hyped and What Do We Really Need to Pay Attention To?

October 2006

Conducting a Strategic PR Campaign

February 2006

Reputation: Building It, Maintaining It, and What It Means For the Bottom Line

May 2004

State of the Industry. Panelist on state of Public Relations education.

September 2011

Temple Idea – The Making of a Movement. Panelist. Metropolitan New York Chapter Temple University Alumni Association

February 2014

Effective Public Speaking for Future Leaders. Presenter, Office of Leadership Development, Temple University

March 2014

The Game of Risk: What’s the Problem and How to Manage It. Workshop presented at the annual international conference of the Public Relations Society of America

October 2014

Warning: Communications Turbulence Ahead. Content May Shift. Native Advertising. Brand Journalism. Custom Media. Branded Content.

January 2015

What Professional Writers Need to Know About Copyrights.

March 2016

Additional Projects

Title

Description

Dates Active

Novel

The War Merchants

2009

Story

Starstruck, part of the Anthology: Reading Glasses: Stories Through An Unpredictable Lens

2014

Awards

Title

Type of Award

Date

Outstanding Faculty Service Award (representing the School of Media and Communication)

Service

2014

Faculty Award for Service

Service

2012

Outstanding Service, Strategic Communication Department

Teaching

2011

Outstanding Service

Service

2011

Tony Fulginiti Award for Committment to Education

Service

2010

Miscellaneous Appearances and Articles

“Dealing with the Aftermath of Sexual Misconduct” Flashpoint, KYW Newsradio, December 3, 2017

“Amazon HQ2 Would Compromise Inclusivity” Temple News, October 31, 2017

“Texas Health Resources Ebola Crisis,” Dallas Star-Telegram, Oct. 17, 2014.

 “Traditional PR tools retain importance in the digital era” PR News, 18(10) Oct. 20, 2014. 6.

“Can Christie get his mojo back?” Asbury Park Press, Jan. 31, 2014.

“Governor Christie’s State of the State speech,” Associated Press, Jan. 14, 2014.

“Governor Christie’s State of the State speech,” 6ABC News, Philadelphia, Jan. 14, 2014.

“PR/crisis management handling of NJ Gov. Chris Christie Bridgegate scandal,” KYW Newsradio, Jan. 10, 2014.

“Government shutdown, more work,” The Temple News, Oct. 15, 2013.

“Shutdown 101: The teachable moment,” The Philadelphia Inquirer, Oct. 8, 2013.

“Trends in PR Education,” Philadelphia Public Relations Society of America Chapter Newsletter, August 2012.

Panelist, “Reflections on Mentoring,” Inclusive Leadership Conference, Temple University, Feb. 11, 2012.

“Why I ‘Heart’ PR: Five PR Pros Weigh In,” Philadelphia Public Relations Society of America Chapter blog, February 2011.

75 Ways to Fire Up (or Just Fire) The Muse: How to Write Even When You Don’t Wanna, or Think You Can’t, e-book, April 2010.

“Annual Reports as Really Useful Public Relations…?” Public Relations and Managing Reputation: Better Business and Society blog, April 2010.

“Having It All: Great minors and skills to add to your PR Major,” Forum (publication of the Public Relations Student Society of America), February 2010.

“What Online College Students Should Know About Virtual Learning Environments,” BrainTrack.com, Jan. 26, 2010.

“Simple Steps to a Successful Student-run Firm,” Forum (publication of the Public Relations Student Society of America), Fall 2009.

“How to Handle a Crisis,” Fox 29 TV at 5:30, Feb. 10, 2009.

“Councilman Goode & Aide Continue to Bungle Media Crisis,” Philadelphia Daily News, Sept. 30, 2008.

“Taking Heat: Mayor Nutter Says Some Gun Shops Are Part of the Crime Problem. One Owner Deflects the Comments,” The Philadelphia Inquirer, May 22, 2008.

“Student PR Firm Off to Promising Start,” CampusPhilly.org, March 7, 2008.

“Trick or Treat? Make Sure Your Company’s Image is Polished Enough to Reflect the Reality of What it Does,” U.S. Business Review Magazine, October 2007.

“The Role of Public Relations in Business,” Executive Thought Leaders Radio, WWDB-AM (Philadelphia), November 2006.

“Selling Sponsorships: How to Craft a Perfect Pitch,” BizBash Newsletter, October 2006.

“Partnerships That Make The Grade,” PRWeek, April 24, 2006.

“Corporate Sponsorships,” PR Tactics, April 2006.

“Corporate Sponsorships,” Fuel Newsletter, February 2006.

“How Small Businesses Can Benefit from Publicity,” Wells Fargo Advisors Online, February 2006.

Service

Name

Type of Service

Position

Dates Active

PRowl Public Relations

Departmental

Faculty Advisor

2007–present

PRSSA

Departmental

Faculty Advisor

2002–present

Faculty Senate

College

Member

2013–present

Lew Klein Alumni in the Media selection committee

College

Member

2012, 2015

Myles Martel Lecture Series

College

Facilitator/Coordinator

2015

Philabundance Advising Committee

Community

Lead Contact

2015

SMC Merit Committee

College

Member

2015

2013 International PRSA Conference

College

SMC/Strat Comm Sponsorship Manager

2013

University Marketing & Branding Steering Committee

University

Member

2013

SCT Branding Committee

College

Member

2011

TUTV Faculty Advisory Committee

College

Member

2010