Gregg Feistman
Gregg Feistman
Assistant Chair for Public Relations
Associate Professor of Practice
Department: Advertising
Weiss Hall, Room 228

Biography

As Assistant Chair for Public Relations, Gregg Feistman is responsible for directing the Public Relations major and specializes in public relations, reputation management, strategic communications planning, corporate sponsorship, crisis communications, media relations, and organizational communication. On the undergraduate level, he teaches Public Relations Capstone, Crisis Communication, Intro to PR, Industry Essentials for Public Relations and Public Speaking. On the graduate level, he teaches Corporate Social Responsibility, and has taught Contemporary Issues in Communications, Reputation/Image/Identity, and has conducted a PR writing boot camp in the MS program. Feistman has also served as a graduate student capstone advisor, and is the faculty advisor for both Temple’s chapter of the Public Relations Student Society of America (PRSSA)one of the oldest and top 10 chapters in the countryand Temple’s nationally affiliated student-run PR firm, PRowl Public Relations. He is also a member of the Faculty Senate and hires, mentors and coaches adjunct PR faculty. He is an active member of the Philadelphia Public Relations Association, a long-standing member of the Philadelphia chapter of the Public Relations Society of America, and has been widely quoted in numerous consumer, business, and PR trade media. Feistman has also been a contributing writer to Public Relations Tactics and has presented at conferences, including the annual Public Relations Society of America’s international conference. He holds certification from the MIT-Harvard Public Disputes Program, online teaching from Temple University, and is certified in Google Analytics. 

Feistman’s more than 35 years of business and PR experience includes past membership on the Philadelphia Public Relations Society of America (PRSA) Board of Directors and a multiple recipient of the Philadelphia PRSA Pepperpot and Drumbeater awards. He received Temple’s Outstanding Faculty Service Award in 2014, the Klein College of Media and Communications’ Faculty Award for Service in 2012, and an Outstanding Service Award from the Department of Strategic Communication in 2011. In 2010, he received PRSA’s prestigious Anthony J. Fulginiti Award for Commitment to PR Education. 

DegreeFieldSchool
MACommunicationsMarist College
BACommunicationsRowan University
NumberNameLevel
CSI 1111Public Speaking Undergraduate
PR 1496News Writing & Media RelationsUndergraduate
PR 1552Intro to Public RelationsUndergraduate
PR 3301Industry Essentials for Public RelationsUndergraduate
PR 4501 Public Relations CapstoneUndergraduate
CMGT 8105Corporate Social ResponsibilityGraduate
TypePublication TitleCo-AuthorsPublisherLocationYearMisc.
Journal ArticleHard at work: Using games as a classroom learning devicePublic Relations Tactics201118(10). 17.
Textbook Case StudyPractical Public Relations: Theories and Techniques That Make a Difference“Protesters Crash A Corporation”2006
BookThe War MerchantsStrategic Book PublishingCT2009Novel
StoryReading Glasses: Stories Through An Unpredictable LensHypothetical PressNJ2014Anthology
Blog PostBrian Williams and NBC News: What does it mean for PR professionals?Philadelphia Public Relations AssociationPA2015
TitleDate
The Architecture of Social MediaOctober 2011
Using a game scenario in reputation managementOctober 2010
Storytelling to Build Organizational Culture and ValuesApril 2010
Event PlanningMay 2007
Using New Media in PR: What’s Over-hyped and What Do We Really Need to Pay Attention To?October 2006
Conducting a Strategic PR CampaignFebruary 2006
Reputation: Building It, Maintaining It, and What It Means For the Bottom LineMay 2004
State of the Industry. Panelist on state of Public Relations education.September 2011
Temple Idea – The Making of a Movement. Panelist. Metropolitan New York Chapter Temple University Alumni AssociationFebruary 2014
Effective Public Speaking for Future Leaders. Presenter, Office of Leadership Development, Temple UniversityMarch 2014
The Game of Risk: What’s the Problem and How to Manage It. Workshop presented at the annual international conference of the Public Relations Society of AmericaOctober 2014
Warning: Communications Turbulence Ahead. Content May Shift. Native Advertising. Brand Journalism. Custom Media. Branded Content. January 2015
What Professional Writers Need to Know About Copyrights.March 2016
TitleDescriptionDates Active
NovelThe War Merchants2009
StoryStarstruck, part of the Anthology: Reading Glasses: Stories Through An Unpredictable Lens2014
TitleType of AwardDate
Outstanding Faculty Service Award (representing the School of Media and Communication)Service2014
Faculty Award for ServiceService2012
Outstanding Service, Strategic Communication DepartmentTeaching2011
Outstanding ServiceService2011
Tony Fulginiti Award for Committment to EducationService2010

Miscellaneous Appearances and Articles

“Dealing with the Aftermath of Sexual Misconduct” Flashpoint, KYW Newsradio, December 3, 2017

“Amazon HQ2 Would Compromise Inclusivity” Temple News, October 31, 2017

“Texas Health Resources Ebola Crisis,” Dallas Star-Telegram, Oct. 17, 2014.

 “Traditional PR tools retain importance in the digital era” PR News, 18(10) Oct. 20, 2014. 6.

“Can Christie get his mojo back?” Asbury Park Press, Jan. 31, 2014.

“Governor Christie’s State of the State speech,” Associated Press, Jan. 14, 2014.

“Governor Christie’s State of the State speech,” 6ABC News, Philadelphia, Jan. 14, 2014.

“PR/crisis management handling of NJ Gov. Chris Christie Bridgegate scandal,” KYW Newsradio, Jan. 10, 2014.

“Government shutdown, more work,” The Temple News, Oct. 15, 2013.

“Shutdown 101: The teachable moment,” The Philadelphia Inquirer, Oct. 8, 2013.

“Trends in PR Education,” Philadelphia Public Relations Society of America Chapter Newsletter, August 2012.

Panelist, “Reflections on Mentoring,” Inclusive Leadership Conference, Temple University, Feb. 11, 2012.

“Why I ‘Heart’ PR: Five PR Pros Weigh In,” Philadelphia Public Relations Society of America Chapter blog, February 2011.

75 Ways to Fire Up (or Just Fire) The Muse: How to Write Even When You Don’t Wanna, or Think You Can’t, e-book, April 2010.

“Annual Reports as Really Useful Public Relations…?” Public Relations and Managing Reputation: Better Business and Society blog, April 2010.

“Having It All: Great minors and skills to add to your PR Major,” Forum (publication of the Public Relations Student Society of America), February 2010.

“What Online College Students Should Know About Virtual Learning Environments,” BrainTrack.com, Jan. 26, 2010.

“Simple Steps to a Successful Student-run Firm,” Forum (publication of the Public Relations Student Society of America), Fall 2009.

“How to Handle a Crisis,” Fox 29 TV at 5:30, Feb. 10, 2009.

“Councilman Goode & Aide Continue to Bungle Media Crisis,” Philadelphia Daily News, Sept. 30, 2008.

“Taking Heat: Mayor Nutter Says Some Gun Shops Are Part of the Crime Problem. One Owner Deflects the Comments,” The Philadelphia Inquirer, May 22, 2008.

“Student PR Firm Off to Promising Start,” CampusPhilly.org, March 7, 2008.

“Trick or Treat? Make Sure Your Company’s Image is Polished Enough to Reflect the Reality of What it Does,” U.S. Business Review Magazine, October 2007.

“The Role of Public Relations in Business,” Executive Thought Leaders Radio, WWDB-AM (Philadelphia), November 2006.

“Selling Sponsorships: How to Craft a Perfect Pitch,” BizBash Newsletter, October 2006.

“Partnerships That Make The Grade,” PRWeek, April 24, 2006.

“Corporate Sponsorships,” PR Tactics, April 2006.

“Corporate Sponsorships,” Fuel Newsletter, February 2006.

“How Small Businesses Can Benefit from Publicity,” Wells Fargo Advisors Online, February 2006.

NameType of ServicePositionDates Active
PRowl Public RelationsDepartmentalFaculty Advisor2007–present
PRSSADepartmentalFaculty Advisor2002–present
Faculty SenateCollegeMember2013–present
Lew Klein Alumni in the Media selection committeeCollegeMember2012, 2015
Myles Martel Lecture Series CollegeFacilitator/Coordinator2015
Philabundance Advising CommitteeCommunityLead Contact2015
SMC Merit CommitteeCollegeMember2015
2013 International PRSA ConferenceCollegeSMC/Strat Comm Sponsorship Manager2013
University Marketing & Branding Steering CommitteeUniversityMember2013
SCT Branding CommitteeCollegeMember2011
TUTV Faculty Advisory CommitteeCollegeMember2010