Heather LaMarre’s focus lies at the intersection of political communication, public opinion and strategic communication. Specifically, she is interested in the role emergent and alternative media play in shaping attitudes, behaviors and opinions among key publics. LaMarre’s recent work in that area examines the influence of social and entertainment media on corporate political behaviors, issue attitudes and public communication strategies.
Mass Communication, Political Communication, Public Opinion
The Ohio State University
Introduction to Public Relations
Ability matters: Testing the differential effects of political news and late-night political comedy on cognitive responses and the role of ability in micro-level opinion formation
International Journal of Public Opinion Research
25, 303-322; DOI: 10.1093/ijpor/edt008
When parody and reality collide: Examining the effects of Colbert’s Super PAC satire on issue knowledge and policy engagement across media formats
International Journal of Communication
7, 394-413; DOI: 19328036/20130005
Examining the intertextuality of fictional political comedy and real-world political news
Landreville, K. D.
16, 347-369; DOI: 10.1080/15213269.2013.796585
The influence of late-night TV comedy viewing on political talk: A moderated-mediation model
Landreville, K. D. & Holbert, R. L.
The International Journal of Press-Politics
15, 482-498; DOI: 10.1177/1940161210371506
The irony of satire: Political ideology and the motivation to see what you want to see in The Colbert Report
Landreville, K. D. & Beam, M. A.
The International Journal of Press/Politics
14, 212-231; DOI: 10.1177/1940161208330904
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