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The Temple Dublin City University program incorporates 16 weeks of study of four to five elective courses.
Students develop core foundational skills of reading and interpreting across a wide range of media, including film, TV, Photography as well as Print and 'new' media. Using broad categorising/interpreting tools such as genre, narrative, linguistic, representation (ideology) alongside formal/stylistic tools of media conventions, basic semiotics, image analysis etc. to develop a framework for reading and interpreting mass media artifacts.
This class explores contemporary advertising as it operates across a broad range of different media. Advertisements, the advertising industry and advertising audiences are examined from a variety of theoretical perspectives, with a view to encouraging a critical awareness of the social significance of living and working in an increasingly promotional media culture.
This course introduces students to the sociological analysis of crime and its representation in the media. It examines and evaluates key sociological perspectives that offer different explanations for the existence of crime. It also examines the process by which laws are created and who benefits or suffers from the law making process. It takes an in depth look at the portrayal of crime by the media and asks whether such representations are a true or distorted reflection of social reality and what effects, if any, these representations have on public opinion. Students also learn about key institutions involved in the judicial system focusing particularly on the Prison Service.
This course will provide 1) An introduction to major concepts and theories concerning the relations between the media of public communication and the crucial forms of power in contemporary societies (e.g. manifest and latent power; coercion versus consent; political, symbolic and economic forms of power; power as dispersed or concentrated). Here, and throughout the course, there is a strong emphasis on news, current affairs and related ‘informational’ media genres. 2) Selective review of competing theories/perspectives on : a) The major institutions or sources of social, political economic, cultural or ideological power; b) How major forms or layers of institutionalised power may influence the operations and content of public communication media (e.g. role of political-economic, organisational, professional/journalistic, ideological and symbolic forms of power); c) Role and influence of different ‘media systems;’ ownership and management forms; funding and financial influences (advertising, sponsorship, subsidies); state policies and regulation; industry self-regulation.
This course offers a range of theoretical perspectives to inform an understanding of the role of technology (and in particular media and communication technologies) in shaping modern society. Students will be able to analyse how social forces interact with science and technology to shape the form and function of contemporary information and communication technologies.
This course will develop students' knowledge of digital marketing, and allow them to develop tactical and strategic digital marketing strategies. Students will critically evaluate current social media and identify emerging options in the social space, as well as evaluate the political and ethical issues surrounding digital media.