Cao, W., Zhang, X., Xu, K., & Wang, Y. (In press). Modeling online health information-seeking behavior in China: The roles of source characteristics, reward assessment, and Internet self-efficacy. Health Communication.
Cao, W., Qi, X., Yao, T., Han, X., & Feng, X. (In press). How doctors communicate the initial diagnosis of cancer matters: Cancer disclosure and its relationship with patients’ hope and trust. Psycho-Oncology.
Cao, W. (2012). China’s Sanlu’s infant formula proves fatal. In A.M. George & C.B. Pratt (Eds.), Case studies in crisis communication: International perspectives on hits and misses (pp. 131-151). New York, NY: Routledge.
Zhang, P., Cao, W., and Obradovic, Z. (2013). Learning by aggregating experts and filtering novices: A solution to crowdsourcing problems in bioinformatics. BMC Bioinformatics, 14(Suppl 12), S5.
Cao, W. (2010). The mountains and the moon, the willows and the swallows: A hybrid semiotic analysis of Feng Zikai’s “New Paintings for Old Poems.” International Journal of Comic Art, 12, 251-267.
Cao, W. (2010). [Review of the book New comics of Ding Cong, by C. Ding]. International Journal of Comic Art, 12, 638–642.
Cao, W. (2005). Domesticating translation employed in advertisements of global brands. Jianghan Forum, 315, 43–44.