Hocheol Yang
Hocheol Yang
Department: Media & Communication

Biography

Hocheol Yang is a doctoral student and manager of the M.I.N.D. Lab. in Klein College of Media and Communication. His research interests include immersive media and communication technology, with a focus on motivational effects and processes of telepresence in media psychology. Yang specializes in interactive media production and technology. Though his scholarship addresses theoretical questions utilizing rigorous experimental studies, he tries to embrace interdisciplinary perspectives.

Publications

Journal articles

  • Kim, J., Merrill Jr., K., & Yang, H. (accepted, September 2019). Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence. Manuscript under review at Telematics and Informatics.
  • Kim, J., & Yang, H. (in press). How Does a Radio Host’s Testimonial Influence Media Experiences?: The Indirect Effect of Social Presence. Journal of Radio & Audio Media.
  • Kim, J., Yang, H., & Kim, J. (2019). Being social during the big dance: Social presence and social TV viewing for March Madness in public and private platforms. The Social Science Journal. doi:10.1016/j.soscij.2019.04.004
  • Shaw, A., Lauteria, E., Yang, H., Persaud, C., & Cole, A. (2019). Counting Queerness in Games: Trends in LGBTQ digital game representation 1985-2005. International Journal of Communication, 13(2019), 1544-1569.
  • Kim, J., Kim, J., & Yang, H. (2019). Loneliness and the use of social media to follow celebrities: A moderating role of social presence. The Social Science Journal, 56(1), 21-29. doi: 10.1016/j.soscij.2018.12.007.
  • Lombard, M., Lee, S., Sun, W., Xu, K., & Yang, H. (2017). Presence theory. In C. Hoffner (Ed.), International Encyclopedia of Media Effects, 169-188. NJ: John Wiley & Sons (published in conjunction with the International Communication Association).
  • Bracken, C. C., Yang, H., & Pettey, G. (2015). What I Love about Technology: Older Adults and Mobile Communication Technologies: Older adults and mobile technologies. Studies in Media and Communication, 3(1), 127-133.
  • Donghun C., & Hocheol Y. (November 2013). The effects of timing, message strategies, and media types as apology strategies in corporate crises. Paper submitted for Public Relations Review.
  • Hocheol Y. & Donghun C. (2012). Influence of 3D characteristics perception on presence, and presence on visual fatigue and perceived eye movement. Journal of Broadcast Engineering. 17(1), 49-59.
  • Hocheol Y. & Irkwon J. (2011). A study on the characteristics of smart-phone user: between users and non-users of applications. Journal of Cyber Society & Culture, 2(1).
  • Hocheol Y. (2011). 3D effects on viewers’ perceived eye movement, perceived functionality, visual fatigue, and presence. A master’s thesis. Seoul: Kwangwoon University.
  • Donghun C. & Hocheol Y. (2010). Exploratory analysis of 3D stereoscopic video measurement. Journal of the Korea Society of Digital Industry and Information Management, 6(6), 225-235.

Publications under review

  • Liao, T., & Yang, H., & Xu, K., & Lee, S. (R&R, 2019). Augmented Criminality – How in situ Augmented Reality crime information shapes perceptions of place. Manuscript under review at Mobile Media & Communication

Conference papers

  • Yang, H. (2019, accepted). Sharing fake political news and its effects: Indirect effects of fake news experiences on credibility and self-efficacy. Paper to be presented in the Mass Communication Division at the annual conference of National Communication Association, Baltimore, MD.
  • Yang, H. (2019, accepted). Globalization and hybridity or cultural and linguistic imperialism in higher education: The importance of inclusive and human-centered education. Paper to be presented in the International and Intercultural Communication Division at the annual conference of National Communication Association, Baltimore, MD.
  • Kim, J., Merrill Jr., K., & Yang, H. (2019, accepted). Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence. Paper to be presented in the Mass Communication Division at the annual conference of National Communication Association, Baltimore, MD.
  • Kim, J., Kim, J., & Yang, H. (2019).  Loneliness and the Use of Social Media to Follow Celebrities: A Moderating Role of Social Presence. Presented to the Mass Communication Division at the annual conference of International Communication Association, Washington D. C.
  • Yang, H. (2019). Theoretical approaches for HMD VR in communication education. Presented to the Communication Theory Interest Group at Central States Communication Association’s 2019 Annual Conference. Omaha, NE, USA.
  • Yang, H. (2019). Interaction effects of presence and heuristic cues in online video streaming services on healthier food choices. Presented to the Health Communication Interest Group at Central States Communication Association’s 2019 Annual Conference. Omaha, NE, USA. [Top panel award in health communication division]
  • Yang, H. (2019). Presence and Social Cognitive Theory for educational uses of HMD VR. Presented to the Communication Theory Interest Group at Central States Communication Association’s 2019 Annual Conference. Omaha, NE, USA.
  • Yang, H. (2019). Indirect effects of sharing fake news on credibility and self-efficacy. Presented to the Graduate Research Forum 2019, Temple University at Philadelphia, PA, USA.
  • Yang, H. (2018). Symbols Are Social Actors: A case of social presence cues in PopeBot. Presented to the Presence 2018. Prague, Czech Republic.
  • Lombard, M., & Selverian M., & Steiner, E., & Xu, K., & Yang, H. (2018). Implications of Presence Portrayals in Popular Culture: Challenges for the Future of Technology and Humanity. Presented to the Presence 2018. Prague, Czech Republic.
  • Kim, J., Yang, H., & Kim, J. (2018). Motives for social TV viewing using public and private communication platforms: The role of social presence. Presented to the Annual Conference of International Communication Association. Prague, Czech Republic.
  • Yang, H. (2018). TelePresence and Media psychology: Toward a theory that can explain how people reconstruct a space, time, and being. Presented to the Central States Communication Association’s 2018 Annual Conference. Milwaukee, WI, USA.
  • Kim, J., & Yang, H. (2018). How Does a Radio Personality's Testimonial Influence Media Experiences?: The Indirect Effect of Social Presence. Presented to the Central States Communication Association’s 2018 Annual Conference. Milwaukee, WI, USA.
  • Yang, H. (2017). Why do people feel more presence? Interaction effects of resolution and screen size. Presented to the Graduate Research Forum 2017, Temple University at Philadelphia, PA, USA.
  • Yang, H. (2017). Limited Cognitive Capacity Model in Telepresence Experiences. Presented to the Central States Communication Association’s 2017 Annual Conference. Minneapolis, MN, USA
  • Yang, H. (2016). Freedom or Overwhelming: Finding Traces of Political Deliberation on Second Life. Presented to the National Communication Association 102th annual convention preconference. Philadelphia, PA, USA
  • Liao, T., Lombard, M., Lee, S., Sun, W., Xu, K., Yang, H. (2016). Academically Capturing Pokémon Go – Understanding the social practices and implications of mobile AR gaming. Presented to the National Communication Association 102th annual convention preconference. Philadelphia, PA, USA
  • Lombard, M., Kim, J., Lee, S., Liao, T., Sun, W., Xu, K., Yang, H. (2016). Presence and Pokémon: Unpacking the Appeal. Presented to the National Communication Association 102th annual convention preconference. Philadelphia, PA, USA
  • Lange, M., Bracken, C. C., & Yang, H. (2016). Image quality, habitual viewing and telepresence. Presented to the National Communication Association 102th annual convention.
  • Liao, T., & Yang, H., & Xu, K., & Lee, S. (2016). Augmented Criminality: How Mobile Augmented Reality Crime Overlays Affect People’s Sense of Place. Presented to the Association of Internet Researchers’ 2016 annual convention.
  • Yang, H. &, Bracken, C. C., Horowitz, E. M, & Pettey, G. (2016). Cognitive threshold of viewers’ online news reading: Interaction effects of heuristic cues and involvement on audiences’ attitudes. Presented to the International Communication Association’s 2016 annual convention, Communication, Information system division.
  • Liao, T., & Yang, H., & Xu, K., & Lee, S. (2016). Augmented Criminality: Examining How Mobile Augmented Reality Crime Overlays Affect Fear, Emotion, and Perceptions of Crime. Presented to the International Communication Association’s 2016 annual convention, Mobile interest group.
  • Bracken, C. C., & Yang, H. (2016). In the eye of the beholder: The impact of sex in advertising on brand recall and attitudes towards brands. Presented to the Broadcast Educator Association, Las Vegas, NV.
  • Yang, H. (2015). Presence, usability, and visual fatigue in Immersive media. Presented to the Digital Scholarship Center of Temple University, Philadelphia, PA, USA.
  • Yang, H. (2015). Effects of presence and heuristic cues on audiences’ attitudes. Paper presented at the Graduate Research Forum 2015, Temple University, Philadelphia, PA, USA.
  • Lange, M., Bracken, C. C., & Yang, H. (2015). How high is too high? The impact of frame rate on telepresence. Paper presented at the Eastern Communication Association 2015 annual convention, Philadelphia, PA, USA.
  • Yang, H., & Bracken, C. C. (2014). 3D effects on viewers’ perceived eye movement, perceived characteristics, visual fatigue, and presence. Paper presented at the National Communication Association 100th annual convention, Chicago, IL, USA.
  • Lombard, M., Selverian, M., Yang, H., & Kun, X. (2014). Future Presence: Hopes, Fears and Predictions Based on Popular Culture Portrayals. National Communication Association 100th annual convention, Chicago, IL, USA.
  • Ahn, C., Yang, H., Ford, J., Poland, J., & Bracken, C. C. (September 12, 2014). Does Sexiness Hold Our Attention: Tracking Eye Fixations in Music Videos. Paper presented at the Tobii Eye Tracking Conference, Washington DC, USA.
  • Bracken, C. C., Yang, H., & Pettey, G. (November 2013). I love technology: An examination of e-reader use by senior citizens. Paper submitted for presentation to the annual meeting of the International Communication Association, Communication & Technology Division.
  • Horowitz, E. M., & Yang, H. (2013). How 9/11 and the war on terror affect attitudes toward North Korea: a political socialization perspective. Poster presented at the 38th annual conference of the Midwest Association for Public Opinion Research, Chicago, IL, USA.
  • Donghun C. & Hocheol Y. (2012). 3D movie human factor research, Journal of the HCI Society of Korea Preceding.
  • Hocheol Y. & Donghun C. (2011). The effect of 3D to viewers’ psychophysiological response: Perceived eye movement, perceived functionality, visual fatigue, presence. Graduate school conference: Korean Society for Journalism & Communication Studies, 2011. p.15