Why It Matters Now 

Advertising and public relations are evolving fast—and KCMP is your chance to be part of that evolution. 

This competition isn’t just about learning the basics. It’s about stepping into the shoes of today’s creative and strategic professionals and building campaigns that reflect what’s happening in the real world. From TikTok virality to immersive brand experiences, KCMP helps students understand—and apply—the trends shaping the industry right now: 

• Authenticity-first storytelling—like Dove’s inclusive campaigns, KCMP encourages students to build ideas that reflect real voices and lived experiences. 
• Nostalgia marketing – students can tap into cultural memory, just like McDonald’s did with its Shania Twain collab, to create emotionally resonant campaigns. 
• Influencer-powered social commerce – KCMP teams will explore how creators and platforms drive engagement, just like Alo Yoga’s Kendall Jenner drop. 
• Gamified brand experiences—inspired by how Nike turned virtual fashion into interactive play with its Fortnite “Kicks” launch, students are encouraged to think about how campaigns can be fun, participatory, and immersive. 
• AR/VR immersion – KCMP challenges students to imagine bold, immersive ideas, like IKEA’s surreal office ad. 
• Humor and virality – students will learn how to craft content that connects and spreads, just like Duolingo’s meme-worthy “RIP Duo” campaign. 

KCMP gives students the tools, mentorship, and creative freedom not only to understand these trends—but to build campaigns that can lead the next wave of innovation. 

Winner's Gallery

Klein College of Media and Communication’s Mission 

At Klein College of Media and Communication, we’re shaping the media leaders of tomorrow to be ethical, analytical, and wildly creative. Our students graduate ready to thrive in a multimedia, multicultural world, equipped with the skills and mindset to lead change. 

We blend academic rigor with hands-on experience, guided by a diverse faculty of industry experts. Our grads don’t just enter the media world—they help redefine it. 

Community Impact at Klein College 

Creativity. Collaboration. Innovation. That’s our DNA. 

Located in one of the country’s most dynamic media markets, Klein College students are plugged into the pulse of the industry from day one. As part of a top-tier R1 research university, our students have access to world-class resources while building tight-knit relationships with peers and professors. 

We’re not just teaching media—we’re shaping it. From Philly to the global stage, our students and faculty are driving change, amplifying underrepresented voices, and creating media that matters. 

Whether through experiential learning, groundbreaking research, or student-led initiatives like 14th Street Magazine or the Temple University Public Advocacy Club, Klein students are making a difference—and having fun doing it. 

Want to see it for yourself? Schedule a tour and experience the energy.