Why Join KCMP? 

If you’ve ever watched a Super Bowl ad and thought, “I could come up with something cooler,” or followed someone like Emma Chamberlain, MrBeast, or Alix Earle and wondered how brands work with creators like them—KCMP is your chance to step into that world. 

You’ll team up with classmates to build a campaign for a real brand, pitch it like a pro, and learn how advertising actually works behind the scenes. Whether you’re into design, writing, strategy, or just have big ideas—KCMP is where you make them real. 

And yes, there are perks: 

• Free KCMP swag 
• A trip to Temple University for the final pitch event 
• Awards and recognition for top teams 
• Bragging rights (and maybe a future internship 👀) 

You’ll explore how brands go viral and how influencers shape culture, and how campaigns like Duolingo’s “RIP Duo” came to life— and then you’ll create a campaign of your own.