Choose your passions to find the career that is right for you. Choose Your Passions
Review written material to identify and correct errors in grammar, punctuation, spelling, style and usage based on established editorial style guidelines. Correct or query doubtful facts, plot holes, weak arguments and more, with the overall goal of making articles, stories or other material higher quality and easier to read and understand.
Compose ad copy, editorial content, video scripts and web copy that are strategically targeted, beautifully crafted and energizing in ways that will engage audiences and command their attention. You’ll collaborate with art directors to create copy that works with and strengthens visuals to communicate messages to audiences. A copywriter might also work as a social media writer and a marketer.
Establish positive associations with the public and the media on behalf of your clients or employer. Working for businesses, government agencies, individuals or nonprofits, you’ll control information output, draft and send press releases, handle incoming requests for information from media outlets, organize events, and propose and manage advertising.
Define and develop the strategies that underpin a company’s corporate social responsibility objectives. Conduct research, develop ideas and policies, create detailed plans, build relationships with partner organizations, and then implement and coordinate a range of activities and initiatives designed to have positive effects on the environment and local communities.
Create and maintain a positive public image for businesses, organizations or schools. Communicate with the public and advise companies in matters of public relations. You’ll also advise on advertising and marketing, conduct interviews with the media, and write press releases. Most spokespeople hold bachelor’s degrees in journalism, public relations or a related field.
Develop and sell sponsorship packages to businesses that want to market products or services in association with events or organizations. In the case of nonprofits, sponsorship coordinators request donations, develop a list of potential clients, and contact anyone who might be interested in a particular event or organization they’re trying to promote.
Maintain creative and strategic oversight of teams that include art directors, copywriters and designers to develop advertising and promotional messaging for clients. Maintain deep involvement in every aspect of ad campaign creation and implementation, including assigning projects to staff, conceptualizing ideas, and verifying that client expectations and deadlines are being met.
Create, strategize and distribute messages addressing company shareholders, internal clients, media contacts and the general public. Help organizations practice effective risk communication by helping decision-makers have a clear understanding of the balance of risk and return, so they can make decisions successfully.
Help organize fundraising efforts, often for nonprofit organizations, universities or other companies with development departments. Provide administrative assistance in fundraising initiatives like special event planning and the coordination of donors, sponsors and volunteers. Work with development teams that may also include special events planners, marketing and communications officers and development managers.
Manage companies’ online marketing strategy, develop and manage digital campaigns, track conversion rates, and make improvements to websites. Utilizing a range of techniques (including paid search, search engine optimization and pay-per-click), you’ll evaluate customer research; manage online brand and product campaigns; oversee the social media strategy for the company; and improve the content, conversion, design and usability of the company’s digital properties and channels.