Biography
Jennifer Gerard Ball is an Assistant Professor in the Department of Advertising & Public Relations. Her research interests involve a psychological perspective on communication with a specific focus on trust, the interplay of emotion and cognition, and information processing as applied to advertising and promotional health communication. To date, she has implemented these interests through a steady stream of research investigating the effects and perceptions of direct-to-consumer pharmaceutical advertisements from a variety of perspectives.
Dr. Ball has published her work in both health communication and marketing communication journals including the International Journal of Advertising, Journal of Health Communication, Journal of Consumer Affairs, Journal of Current Issues and Research in Advertising, and Health Marketing Quarterly. She is also an active member of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA).
As a faculty member at Temple University, Dr. Ball has taught graduate and undergraduate courses primarily concerned with research methods and/or strategy within advertising and mass communication. Before joining academia, Dr. Ball worked as a client service executive at Millward Brown, a global marketing research firm. During her time at Millward Brown, she designed, implemented, and analyzed quantitative copy testing and brand tracking survey studies for clients in a wide variety of sectors including consumer goods, retail, technology, finance, and government.
Google Scholar: Google Scholar
Courses Taught
Number | Name | Level |
|---|---|---|
ADV 0853 | Advertising and Globalization | Undergraduate |
ADV 1196 | Persuasive Writing | Undergraduate |
ADV 3002 | Advertising and Society | Undergraduate |
ADV 3042 | Quantitative Advertising Research | Undergraduate |
Selected Publications
Recent
Ball, J.G. & Hollin, I.L. (2022). Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions. Res Social Adm Pharm, 18(8), 3402-3413. United States. 10.1016/j.sapharm.2021.11.003
Kim, T. & Ball, J.G. (2021). Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising. JOURNAL of ADVERTISING, 50(5), 622-638. 10.1080/00913367.2021.1940393
Lee, H.Y., Hwang, J., Ball, J.G., Lee, J., Yu, Y., & Albright, D.L. (2020). Mental Health Literacy Affects Mental Health Attitude: Is There a Gender Difference? Am J Health Behav, 44(3), 282-291. England. 10.5993/AJHB.44.3.1
Lee, H.Y., Hwang, J., Ball, J.G., Lee, J., & Albright, D.L. (2020). Is health literacy associated with mental health literacy? Findings from Mental Health Literacy Scale. Perspect Psychiatr Care, 56(2), 393-400. United States. 10.1111/ppc.12447
Ball, J.G. & Applequist, J. (2019). The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Journal of Health Communication, 24(5), 512-524. Informa UK Limited. doi: 10.1080/10810730.2019.1631915.
Ball, J.G. (2018). Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising. Journal of Consumer Affairs, 52(3), 623-654. Wiley. doi: 10.1111/joca.12178.
Applequist, J. & Ball, J.G. (2018). An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs. The Annals of Family Medicine, 16(3), 211-216. Annals of Family Medicine. doi: 10.1370/afm.2220.