Heather LaMarre
Heather LaMarre
Associate Professor
Departments: Communication and Social Influence, Media & Communication
Weiss Hall, Room 220


Heather LaMarre’s focus lies at the intersection of political communication, public opinion and strategic communication. Specifically, she is interested in the role emergent and alternative media play in shaping attitudes, behaviors and opinions among key publics. LaMarre’s recent work in that area examines the influence of social and entertainment media on corporate political behaviors, issue attitudes and public communication strategies.


PhDMass Communication, Political Communication, Public OpinionThe Ohio State University

Courses Taught

STRC 2552Introduction to Public RelationsUndergraduate


TypePublication TitleCo-AuthorsPublisherLocationYearMisc.
Journal ArticleAbility matters: Testing the differential effects of political news and late-night political comedy on cognitive responses and the role of ability in micro-level opinion formationWalther, W.International Journal of Public Opinion Research201325, 303-322; DOI: 10.1093/ijpor/edt008
Journal ArticleWhen parody and reality collide: Examining the effects of Colbert’s Super PAC satire on issue knowledge and policy engagement across media formatsInternational Journal of Communication20137, 394-413; DOI: 19328036/20130005
Journal ArticleExamining the intertextuality of fictional political comedy and real-world political newsLandreville, K. D.Media Psychology201316, 347-369; DOI: 10.1080/15213269.2013.796585
Journal ArticleThe influence of late-night TV comedy viewing on political talk: A moderated-mediation modelLandreville, K. D. & Holbert, R. L.The International Journal of Press-Politics201015, 482-498; DOI: 10.1177/1940161210371506
Journal ArticleThe irony of satire: Political ideology and the motivation to see what you want to see in The Colbert ReportLandreville, K. D. & Beam, M. A.The International Journal of Press/Politics200914, 212-231; DOI: 10.1177/1940161208330904


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