Sixteen students traveled to Dublin, Ireland, for a week through Klein Global Opportunities' Fair Play: Corporate Social Responsibility + Sustainability in Dublin early-term start class. Across the pond, students learned more about European sustainability efforts, renewable energy and authenticity in CSR.
For the students’ final projects, they had the option to share their work that was tailored to their interests. However, the projects needed to be about a business they toured in Dublin and revolve around corporate social responsibility (CSR) and sustainability. For example, some students made communication plans, advertising campaigns and portfolios to display.
The students presented their projects in a class showcase in the Annenberg Hall Atrium on November 5. Students and faculty gathered to learn about sustainable communication tools and about the participating students’ experiences.
Attendees were invited to participate in a scavenger hunt that allowed them to learn about the students’ projects. Tasks included learning about professional development, experiences in Dublin and student takeaways from the trip.
Steve Ryan, faculty program leader and assistant professor of instruction in the Department of Public Relations, facilitated the showcase. He was more than impressed with all of the work the students have done both during the course and now.
“They obviously engaged in some deep reflection thinking about their experience, and we thought it would be nice for them to have the opportunity to let it be seen beyond just me and Canvas,” said Ryan.
One senior public relations major, Rachel Kim, took a unique route to her final project to address music festival sustainability. Her project centered around creating a recycling reward exchange system for music festivals. Attendees could return their cans or bottles and, in return, would receive a discount on a future drink or free merchandise.
With a strong interest in influencer marketing, she also considered Ireland influencers to engage in her proposed campaign.
“The main issue with sustainability and businesses wanting to reach their bottom line is that they really need growth, which ultimately causes more waste,” said Kim.
Though Fair Play is a class in the Public Relations department, students of all disciplines and majors found fulfillment in this program.
Colt Gunn, a junior communication studies major with a visual journalism minor, focused on his photography and videography skills. He documented the mission behind THINKHOUSE, a certified B corporation rooted in youth culture and sustainable practices.
Gunn felt like he was able to expand himself as a professional throughout his time in Dublin, and in creating his project.
“I’ve never been in this level of profession, how high-level business it is,” said Gunn. “The businesses and the different agencies we went to, I’ve never been accustomed to that. It was a great experience for me, for my professional development and future career.”
Students who are interested in this program, or other Klein GO programs, should contact Allie Miller, director of Klein Engagement, Development and Growth Experiences, at ak.miller@temple.edu.