Jennifer Freeman is an assistant professor of instruction in the Advertising Department at Temple University. Her teaching focus is Advertising Research & Strategy, including Qualitative Advertising Research and Account Planning. Freeman is also faculty advisor of the student-led Temple Ad Club and assists the National Student Advertising Competition team each year with research and strategic campaign development. She is enthusiastic about teaching and is determined to translate her understanding of advertising, research, and strategy into valuable classroom learning.
Following her education and degree in Communication Studies from Northwestern University, she launched her career in promotions and soon became director of marketing of the Denver firm of Brown & Tedstrom, which specializes in financial planning. This experience led her to switch over to the more eclectic advertising side and she was hired as a brand manager of Miles Advertising Denver. Just prior to joining Temple, she honed her advertising research and planning skills as director of brand research & analysis at Kanter International (now Finch Brands) in Philadelphia.