Jessica Castonguay
Jessica Castonguay
Assistant Professor
Departments: Advertising, Media & Communication
Office: 215-204-2396
Annenberg Hall, 300


Jessica Castonguay is an assistant professor in the Department of Advertising at Temple University. She graduated from the University of Arizona in 2014 with a PhD in communication and spent the following year as a postdoctoral fellow of the University of Pennsylvania’s Annenberg Public Policy Center. Prior to joining the Department of Advertising full time in July 2015, Castonguay worked as an adjunct instructor in the Department of Strategic Communication.

Her research examines child-targeted advertising and focuses on the ethical and legal implications of such messages. Her research has been published in numerous academic journals, including Communication ResearchAmerican Journal of Preventive Medicine, and Communication Law and Policy. Additionally, she has extensive experience as an instructor, teaching courses such as Children’s Media, Introduction to CommunicationMedia Effects, and Public Speaking.

Courses Taught




Adv 4196

Morality, Law, and Advertising


Adv 1196

Persuasive Writing



Castonguay, J. (in press). Portraying physical activity in food advertising targeting children. Health Education.

Castonguay, J. (2015). Sugar and sports: Age differences in children’s responses to a high sugar cereal advertisement portraying physical activities. Communication Research. doi: 10.1177/009365021558735

Kunkel, D., Castonguay, J., & Filer, C. (2015). Evaluating industry self-regulation of televised food marketing to children: A longitudinal study. American Journal of Preventive Medicine. doi:10.1016/j.amepre.2015.01.027

Hingle, M., Castonguay, J., Ambuel, D, Smith, S., & Kunkel, D. (2015). Alignment of children’s food advertising with proposed federal guidelines. American Journal of Preventive Medicine, 48(6), 707-713.

Kunkel, D., Castonguay, J., Wright, P., & McKinley, C. (2014). Solution or smokescreen? Evaluating industry self-regulation of televised food marketing to children. Communication Law and Policy, 19, 263-292.

Castonguay, J., Kunkel, D., Wright, P., & Duff, C. (2013). Healthy characters? An investigation of marketing practices in children’s food advertising. Journal of Nutrition Education and Behavior, 45(6), 571-577.

Castonguay, J., McKinley, C., & Kunkel, D. (2013). Health-related messages in food advertisements targeting children. Health Education, 113(5), 420-432.

Kunkel, D., & Castonguay, J. (2012). Children and advertising: Content, comprehension, and consequences. In D. Singer & J. Singer (Eds.), Handbook of children and the media (2nd ed., pp. 395-418). Thousand Oaks, CA: Sage.

Castonguay, T., & Castonguay, J. (2003). Understanding nutrition: A student handbook. Belmont, CA: Wadsworth.