Biography
Jessica Castonguay is an assistant professor in the Department of Advertising at Temple University. She graduated from the University of Arizona in 2014 with a PhD in communication and spent the following year as a postdoctoral fellow of the University of Pennsylvania’s Annenberg Public Policy Center. Prior to joining the Department of Advertising full time in July 2015, Castonguay worked as an adjunct instructor in the Department of Strategic Communication.
Her research examines child-targeted advertising and focuses on the ethical and legal implications of such messages. Her research has been published in numerous academic journals, including Communication Research, American Journal of Preventive Medicine, and Communication Law and Policy. Additionally, she has extensive experience as an instructor, teaching courses such as Children’s Media, Introduction to Communication, Media Effects, and Public Speaking.
Google Scholar: Google Scholar
Courses Taught
Number | Name | Level |
|---|---|---|
ADV 3010 | Topics in Advertising 30 | Undergraduate |
ADV 3012 | Legal and Moral Issues in Advertising | Undergraduate |
ADV 4197 | Advanced Writing for Academic and Professional Communication | Undergraduate |
MMC 9883 | Directed Readings/Comm | Graduate |
Selected Publications
Recent
Castonguay, J. Sugar and Sports: Age Differences in Children's Responses to a High Sugar Cereal Advertisement Portraying Physical Activities. COMMUNICATION RESEARCH, 46(5), 579-596. 10.1177/0093650215587357
Hardy, B.W. & Castonguay, J. The moderating role of age in the relationship between social media use and mental well-being: An analysis of the 2016 General Social Survey. COMPUTERS in HUMAN BEHAVIOR, 85, 282-290. 10.1016/j.chb.2018.04.005
Lapierre, M.A., Fleming-Milici, F., Rozendaal, E., McAlister, A.R., & Castonguay, J. The Effect of Advertising on Children and Adolescents. Pediatrics, 140(Suppl 2), S152-S156. United States. 10.1542/peds.2016-1758V
Vaala, S.E., Bleakley, A., Castonguay, J., & Jordan, A.B. (2022). Parents' Use of the V-Chip and Perceptions of Television Ratings: The Role of Family Characteristics and the Home Media Environment. JOURNAL of BROADCASTING & ELECTRONIC MEDIA, 61(3), 518-537. 10.1080/08838151.2017.1344668