Ryan Eanes is an assistant professor of instruction in the Department of Advertising & Public Relations. Since joining Klein's faculty in 2019, he has spearheaded the development and direction of ADV 3007 Psychology of Advertising, a course that aims to broaden students' knowledge of psychological principles that are directly applicable to advertising and marketing practices. Dr. Eanes' students quickly learn to "expect the unexpected" in his classes--examining real human brain specimens, building classroom-sized cognitive networks out of string, and creating optical illusions, among other activities, are "par for the course," so to speak.
Though his responsibilities are primarily instructional, Dr. Eanes actively continues his research agenda. Though his research interests are wide-ranging, he is primarily interested in consumer attitudes towards brands, specifically "brand hate" and related communities. He is also interested in consumer cognition, particularly consumers' perceptions of their own knowledge vs. the knowledge of others.
Dr. Eanes is a native son of North Carolina, where he earned his BA in communication from Wake Forest University (2003). From there, he worked for nearly a decade in a variety of capacities for Bill Me, Inc., a privately-owned digital marketing and management firm that was formerly and primarily affiliated with the Fox News Channel. Simultaneously, he offered freelance web design, identity and branding services to clients that included authors, attorneys, journalists, and a range of small businesses.
While employed in New York, Dr. Eanes earned his MA in media studies from The New School (2008). After teaching as an adjunct for the Department of Communication at Manhattan College in Riverdale, New York for three years, he decided to make academia a priority, and worked to earn a PhD in media studies from the University of Oregon School of Journalism and Communication (2015). Prior to joining Klein, he was an assistant professor of business management at Washington College in Chestertown, Maryland.