The Children’s Media Industry: Trends and Career Opportunities

The children’s media industry is now a global, multi-billion-dollar industry. In addition to the legacy children’s media brands such as Nickelodeon, Disney and Cartoon Network, major digital and social media companies have invested heavily in creating content for kids, including Netflix, Amazon, YouTube, Universal Kids, Snapchat, HBO, KidzBop and others. This course will “map” the children’s media industry by blending articles and scholarship on the topic, with on-site experiences at these media companies, including meetings with the executives deciding the future of this industry.

Class meetings will include lectures, visits to children's media companies, guest speakers and screenings on site in Los Angeles. There will be one meeting back on the main campus after the LA portion of the trip is completed. In that meeting, students will present their final projects. 

Faculty Program Leader: Professor Sherri Hope Culver, Associate Professor of Instruction in Media Studies and Production 

Sherri Hope Culver is the director of the Center for Media and Information Literacy (CMIL) at Temple University, and is an associate professor in the Department of Media Studies and Production. Sherri’s teaching and consulting is centered in the business of media, with a focus on children's media. She has worked with Nickelodeon, Participant Media, YouTube Kids, PBS, Sprout and the Corporation for Public Broadcasting. Sherri collaborates internationally with researchers, educators, media companies, schools and nonprofit organizations on projects connected to children’s media. Prior to her academic position, Sherri served in several leadership positions in public media.

Sherri is the author, co-author and editor of several books, articles and curricular materials, and served as co-executive editor of the Yearbook on Media and Information Literacy and Intercultural Dialogue. Sherri also serves on the board of directors of the National Association for Media Literacy Education, and served as its president for three terms.

Sherri writes regularly about issues facing children's media and media literacy on her blog and discusses these issues with guests on her television series, Media Inside Out. She has also given talks and moderated panels at major universities and conferences, including the World Summit on Media for Children, the UNESCO Media and Information Literacy conferences, the National Association for Media Literacy Education and the UK Children’s Media Conference. She has been interviewed by major news outlets, including the Christian Science Monitor, the Philadelphia Inquirer and Los Angeles Times.

Sherri holds a masters degree in public culture from the University of Pennsylvania. Her research explored the impact of children’s television on the social development of girls and their ability to form diverse friendships.