Ryan S. Eanes

Profile Picture of Ryan S. Eanes

Ryan S. Eanes

  • Lew Klein College of Media and Communication

    • Advertising and Public Relations

      • Assistant Professor of Instruction


Since joining the faculty of Klein College in 2019, Dr. Ryan Eanes has spearheaded the development of ADV 3007 Psychology of Advertising, a hands-on course that broadens students' knowledge of psychological principles that are directly applicable to advertising and marketing. Dr. Eanes' students quickly learn to expect the unexpected in his classes; for example, students may find themselves examining actual human brain specimens, building classroom-sized cognitive networks out of string, or testing each other's reflexes.

Though his responsibilities are primarily instructional, Dr. Eanes continues to write and publish. His areas of interest broadly focus on consumer attitudes and opinions towards and about brands, particularly the idea of "brand hate" as a consumer attitude. He is also interested in the phenomenology of consumption behaviors, particularly those related to food & drink. His first book, Insightful Branding: People-Centric Tactics for Building Brands, will be released by Kendall Hunt Publishing in 2023.

Before entering academia, Dr. Eanes spent nearly a decade working in New York City as a producer for Bill Me, Inc., a privately-owned multimedia management agency with working ties to cable TV networks, e-commerce and fulfillment firms, and major publishing houses. His responsibilities included UX design and testing, brand management, and product development, as well as marketing research, a discipline that he maintains his ties to. He is one of less than a few dozen professionals worldwide to have earned the

Insights Association's Master-level Insights Professional Certification (IPC). He also currently serves as Director of New Professionals for the Central Atlantic Chapter of the Insights Association.

Dr. Eanes lives in the Fairmount section of Philadelphia with Hiro, his loyal "woolly" Shiba Inu.


Bachelor of Arts - Communication - Wake Forest University

Master of Arts - Media Studies - The New School

Doctor of Philosophy - Media Studies - University of Oregon

Google Scholar: Google Scholar

Courses Taught




ADV 1101

Introduction to Media and Society


ADV 1196

Persuasive Writing


ADV 2141

Introduction to Brand Strategy and Research


ADV 3000

Topics in Advertising 3000


ADV 3002

Advertising and Society


ADV 3007

Psychology of Advertising


ADV 3010

Topics in Advertising 30


ADV 4197

Advanced Writing for Academic and Professional Communication