Jennifer Ball
Jennifer Ball
Assistant Professor
Departments: Advertising, Media & Communication
Office: 215-204-2881
Weiss Hall, room 304


Jennifer Gerard Ball is an Assistant Professor in the Department of Advertising & Public Relations.  Her research interests involve a psychological perspective on communication with a specific focus on trust, the interplay of emotion and cognition, and information processing as applied to advertising and promotional health communication. To date, she has implemented these interests through a steady stream of research investigating the effects and perceptions of direct-to-consumer pharmaceutical advertisements from a variety of perspectives.

Dr. Ball has published her work in both health communication and marketing communication journals including the International Journal of Advertising, Journal of Health Communication, Journal of Consumer Affairs, Journal of Current Issues and Research in Advertising, and Health Marketing Quarterly. She is also an active member of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA).

As a faculty member at Temple University, Dr. Ball has taught graduate and undergraduate courses primarily concerned with research methods and/or strategy within advertising and mass communication. Before joining academia, Dr. Ball worked as a client service executive at Millward Brown, a global marketing research firm. During her time at Millward Brown, she designed, implemented, and analyzed quantitative copy testing and brand tracking survey studies for clients in a wide variety of sectors including consumer goods, retail, technology, finance, and government.





Bachelor of Science


Northwestern University

Master of Arts


University of Texas at Austin

Doctor of Philosophy


University of Texas at Austin



Applequist, J., and Ball, J. G. (2018) “An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs” Annals of Family Medicine, 16 (3), 211-216.

Ball, J. G. (2018). “Caring or Compulsion? The Effects of Consumer Attributions of Side Effects Disclosure in Direct-to-consumer Prescription Drug Advertising,” Journal of Consumer Affairs, 52 (3), 623-654.

Ball, J. G., Manika, D., and Stout, P. (2016). “Causes and Consequences of Trust toward Direct-To-Consumer Prescription Drug Advertising,” International Journal of Advertising, 35 (2), 216-247.

Ball, J. G., Manika, D., and Stout, P. (2016). “The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising,” Journal of Health Communication, 21 (1), 12-32.

Manika, D., Ball, J. G., and Stout, P.  (2014). “Factors Influencing the Persuasiveness of Direct-to-Consumer Advertising on HPV Vaccination Among Young Women,” Journal of Health Communication, 19 (11), 1232-1247.

Ball, J. G., Liang, A., and Lee, W. (2014). “Potential for Stigma Reduction through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials,” Journal of Current Issues and Research in Advertising, 35 (2), 190-208.

Ball, J. G., and Mackert, M. (2013). “Pharmaceutical Advertising Practitioners’ Approach to Trust and Emotion,” International Journal of Pharmaceutical and Healthcare Marketing, 7 (3), 244-264.

Ball, J. G., Manika, D., and Stout, P. A. (2011) “Consumers Young and Old: Segmenting the Target Markets for DTC Prescription Drug Advertising,” Health Marketing Quarterly, 28 (4), 337-353.

Mackert, M., Ball, J. G., and Lopez, N. (2011) “Health Literacy Awareness Training for Healthcare Professionals: Improving Knowledge and Intentions to Use Clear Communication Techniques,” Patient Education and Counseling, 85 (3), e225-e228.

Mackert, M., Eastin, M., and Ball, J. G. (2010). “Perceptions of Direct-to-Consumer Prescription Drug Advertising among Advanced Practice Nurses,” Journal of Medical Marketing, 10 (4), 352-365.

Ball, J. G., Liang, A., and Lee, W. (2009). “Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis with Implications for Health Disparities,” Health Marketing Quarterly, 26, 372-390.


Stout, P. A., Ball, J. G., and Villegas, J. (2007). "Health Marketing and the Internet," in D.A. Schumann and E. Thorson (eds.), Internet Advertising: Theory and Research (2nd Edition), pp. 363-395. Erlbaum