Jennifer Gerard Ball is an Assistant Professor in the Department of Advertising & Public Relations. Her research interests involve a psychological perspective on communication with a specific focus on trust, the interplay of emotion and cognition, and information processing as applied to advertising and promotional health communication. To date, she has implemented these interests through a steady stream of research investigating the effects and perceptions of direct-to-consumer pharmaceutical advertisements from a variety of perspectives.
Dr. Ball has published her work in both health communication and marketing communication journals including the International Journal of Advertising, Journal of Health Communication, Journal of Consumer Affairs, Journal of Current Issues and Research in Advertising, and Health Marketing Quarterly. She is also an active member of the American Academy of Advertising (AAA), the Association for Education in Journalism and Mass Communication (AEJMC), and the International Communication Association (ICA).
As a faculty member at Temple University, Dr. Ball has taught graduate and undergraduate courses primarily concerned with research methods and/or strategy within advertising and mass communication. Before joining academia, Dr. Ball worked as a client service executive at Millward Brown, a global marketing research firm. During her time at Millward Brown, she designed, implemented, and analyzed quantitative copy testing and brand tracking survey studies for clients in a wide variety of sectors including consumer goods, retail, technology, finance, and government.