A robust lineup of speakers has been announced for this year’s PRSSA Mid-Atlantic District Conference, which is set to take place on March 13 and 14. Hosted by Temple University’s chapter of the Public Relations Student Society of America (PRSSA) right here on Main Campus, this year’s theme is “PRogress Through Tech.”
Lunchtime keynote speaker Dr. Rod Wallace will discuss the importance of digital technology in the ever-changing world of interpersonal communication. Following Wallace, Louis Cointepas of Signal AI will take conference attendees through an interactive artificial intelligence-driven crisis communication simulation, in which attendees will have a chance to use their skills to navigate through a crisis situation.
Other speakers will include:
- Elisa Hill, assistant account executive, Brian Communications
- Alicia Callahan, digital media specialist, Gift of Life
- Tim Spreitzer, MBA, executive vice president and issues management practice director, Tierney Public Relations
- Linda Burkley, APR, professor, Susquehanna University
- Kristin Drabik, senior account executive, McCann Health Managed Markets
- Joseph Harasta, EdD, APR, associate professor, Kutztown University of Pennsylvania
- Tyler Cameron, MS, SEO account manager, SEER Interactive
- Samantha Gower, senior SEO associate, SEER Interactive
- Bill Wedo, MBA, MJA., adjunct instructor, Temple University
- Steve Ryan, MS, direction of communications & marketing, Willistown Conservation Trust
- Brian Hart, founder & president, Flackable
- Lauren Bullock, MS, assistant professor, Temple University
- Meghnaa Tallapragada, PhD, assistant professor, Temple University
The two-day event will begin on Friday, March 13 from 7 - 9 p.m. with a reception at the Temple University Science Education and Research Center (1925 N. 12th St., Philadelphia). On Saturday, March 14, the conference will continue at the Wyndham Philadelphia Historic District, 400 Arch St., Philadelphia. Following opening remarks at breakfast, nine individual breakout sessions will take place throughout the day. The sessions will include topics such as digital analytics, user experience, content amplification, speed of crisis in the digital age, search engine optimization, ethics in the media and technological convergence. View the full schedule here. At the end of the day, students will have the opportunity to connect with PR professionals as well as their peers during a networking session.
About Temple PRSSA
Temple PRSSA is one of the largest and longest standing chapters in the Philadelphia region as well as one of the oldest in the country, celebrating its 51st year. Its core mission is fostering leadership, networking and mentorship in order to prepare members for a successful and well-rounded career in the public relations field. For more information on Temple PRSSA and this year’s district conference, visit www.templeprssa.org/district-conference