Temple University's chapter of the Public Relations Student Society of America (PRSSA) was awarded the District Conference by PRSSA at this past weekend's international conference. The district conference, one of only 12 in the country, will be held in Philadelphia on March 13 and 14, 2020.
The conference's central theme is "PRogress Through Tech," which explores how technology is affecting the public relations industry, potential emerging technologies and how future practitioners can integrate traditional PR skills with these changes.
"Our chapter is beyond thrilled to be hosting PRSSA's District Conference in 2020," said Temple PRSSA President Emma McClain. "Temple PRSSA is filled with passionate, aspiring public relations professionals who are hungry to learn more about the constantly-evolving industry. Our chapter is always willing to take on a challenge, so we are excited to execute 'PRogress Through Tech'."
The conference will survey trending topics like SEO, digital analytics and big data as well as the future roles artificial intelligence, deep fake technology and handling crises in the digital age will play in PR.
"After hosting a highly successful regional conference last spring in celebration of our 50th anniversary, our chapter is honored to be awarded PRSSA's District Conference in 2020," said Assistant Chair for Public Relations and chapter Faculty Advisor Gregg Feistman. "As the public relations field continues to converge with the technological advancements of today, professionals must learn to adapt their skills in order to thrive in the digital age. Temple PRSSA has established the theme to better prepare students for their future careers."
The exact location will be announced soon, and is expected to attract public relations students from New York, Baltimore and Washington. The district conference will offer students a unique opportunity to expand their network by connecting with professionals, guest speakers from a variety of industries and fellow PRSSA members. Panels, workshops and various networking events will take place on the second day of the conference.
"As the oldest student chapter in the Philadelphia region, and one of the oldest and largest in the country, Temple PRSSA has served countless students by forging relationships and emphasizing mentorship, networking and leadership," Feistman said. "This is an incredibly exciting opportunity not only for Temple students, but for all students throughout the district."
For more information, visit their website or email PRogressThroughTechDC@gmail.com.