Daria Salusbury, a 1975 alumna of Temple's Klein College, is a big player in the world of real estate development. After working for the Related Companies for 25 years, she started her own real estate development, branding and marketing firm, Salusbury & Co., in December of 2016.
"It was something that I always had an interest in," Salusbury said. "How people decide where they want to live, what was their lifestyle, how they decide whether to buy this house versus that house."
At Related, Salusbury served as senior vice president and director of the luxury rental division, for which she managed developments including 456 Washington Street in Tribeca, Abington House in West Chelsea and many others.
"It's a fascinating industry," Salusbury said. "It's fascinating to understand how important different things are to different people."
Although she enjoyed her work at Related, upon reaching her 25-year milestone, Salusbury decided to move on to a new venture.
"I decided, I'm going to take a risk," Salusbury said. "We take risks every single day, though we may not be cognizant that we're doing this. I thought, this is the time to do this. If I don't do it now, when am I going to do it?"
She encountered some unknowns as she started her new company, though her experience in the industry has equipped her to face any challenges that may come her way.
"The biggest challenge that I faced was pacing myself and not working seven days a week," Salusbury said. "And timing was frustrating in that it took much longer to create a website and go live with it."
Like starting any new business endeavor, Salusbury did not tackle it completely by herself. She spoke with a variety of development teams on the east coast.
"None of us can be successful on our own," Salusbury said. "You do need to have partnerships, you do need to have a network."
Salusbury took a big step by leaving Related and starting her own company, and she does not have an ounce of regret.
"I wanted to see what I can do," Salusbury said. "I'm just incredibly happy that I've done this. I'm working on several things. They all may come to fruition, none of them may come to fruition, but I'm having a wonderful time reconnecting with people I haven't spoken to in 15 or 20 years."